Each August, the historic city of Santa Fe becomes the Santa Fe Indian Market, enveloping the town's central Plaza and surrounding streets. In addition to the Market, there are hundreds of gallery openings, classical and contemporary Native art shows, Native film, music and dance performances, book signings, two cutting-edge couture fashion shows that take place during the two weeks preceding the actual Market. (Click here to view the schedule and access the site.)


Indian art collectors and artists from around the world make the pilgrimage to Santa Fe -- whether they intend to buy or not. The Southwestern Association for Indian Arts (SWAIA) sponsors the event, which is estimated to bring more than 80,000 people and over $100 million in revenues to the state and region.  Market artists represent more than 200 tribes from across the United States and Canada. Artists retain 100% of the proceeds of the sales of their artwork.  Many participants claim to make one-third to one-half of their yearly income at Indian Market.

Founded in 1922, this year celebrates Santa Fe Indian Market’s 96th year as the world’s largest and most prestigious Indian art market. The Southwestern Association for Indian Arts (SWAIA), the 501(c) 3 non-profit organization that produces Santa Fe Indian Market, has drafted and maintains standards of authenticity to ensure that the artworks sold at Indian Market are original and of the highest quality.


“Santa Fe Indian Market is all about creating a platform and exposure for Native artists,” said Dallin Maybee, SWAIA chief operating officer. “Our art forms are intrinsically tied to our cultural identity and we are fortunate to be working with and supporting so many talented artists, it’s truly a dream.”